With more online stores
popping up every day, it's important to know the
difference between Web sites that can provide a safe,
reliable online shopping experience and those that may
give you a headache during the holiday season. To
distinguish between these stores and know whom you can
trust, here is a checklist of what you should expect to
find for safe Internet shopping:
A
secure site that protects you by encrypting
your credit card information during your
checkout. This is done when a site's URL
address begins with "https://"
when you are asked to enter your credit card
number or other personal information. Also,
if you use Internet Explorer as your browser, you
will see a closed lock at the bottom of your
screen when you are on secure pages; on Netscape,
the symbol that is used is an unbroken key.
Extensive
contact information that includes a phone number, fax
number, e-mail address and standard mailing
address. This is especially important when
it comes to companies you have not heard of or
shopped at in the past.
A
stated privacy policy that emphasizes the
protection of your personal information from
other individuals or companies.
A
specific policy for returns and refunds. This
area of the site should include a satisfaction
guarantee.
Clearly
stated shipping charges for purchases to
eliminate unwelcome surprises. Be aware of
the requirements for guarantees such as free
shipping or next-day delivery.
A
customer registration or sign-up page
that doesn't require you to provide your
Social Security number or information
about your bank account.
An
expected delivery date that is stated
when you make a purchase. When ordering
online, you have the right to know if there are
any delays and to decide whether you wish to
accept the delay or cancel the order.
A purchase
order or confirmation number for your transaction so you can refer
to it in the event of any problems. This information should
be printed out every time you place an order.
